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Microsoft CRM comparison guide.

Compare the 3 different Microsoft CRM & Sales Professional options.

Microsoft CRM Comparison Guide.

Dynamics 365 offers 3 options for CRM software.

Below you can see the difference between the 3 options. The first is basic Relationship Management functionality within Dynamics 365 Business Central. Microsoft’s SMB ERP software. The second and third are license variations of Dynamics 365 for Sales, Microsoft’s dedicated CRM solution.

Business Central:

Relationship Management


Dynamics 365 Business Central is Microsoft’s finance and ERP solution targeted at SMBs. It’s designed to support businesses by managing their finances and operations, including a basic Relationship Management module to track pre-sales processes such as contact management and opportunity tracking.

The solution is focussed on the ease of producing accurate finances.


If your primary reason to change software is to improve the management of your financials and operations, but you also need some very basic capabilities to track and report on contacts and opportunities.

Integration with other Office 365 tools such as Outlook and Teams isn’t a priority and you don’t envisage your company needing more CRM functionality in the foreseeable future.

Discover Business Central

Sales Professional


Dynamics 365 Sales Professional is Microsoft’s core CRM offering. It offers all the comprehensive sync capabilities with emails, appointments, Teams etc. as well as the most commonly used CRM processes and capabilities, such as contacts, accounts, leads, opportunities and email marketing etc.

It also offers standard integration with Dynamics 365 Business Central as well as a platform to further enhance this integration as your business requirements change.


Your primary reasons to consider a new CRM system is to consolidate and centralise your current sales processes, improve visibility and reporting and utilise your existing Office 365 tools to improve your sales conversions.

A strong integration with Outlook is required to help track emails, manage tasks and appointments and contact customers through email marketing.

Though you may not need it day one, you’d like some flexibility to customise the out-of-the-box process to further tailor the solution to your business needs.

You may also want the possibility to upgrade your CRM solution to a more comprehensive and customisable solution within the next few years.

Discover Sales Pro

Sales Enterprise


Dynamics 365 Sales Enterprise is Microsoft’s feature-rich CRM solution. As well as providing all functionality and Office 365 collaboration within Sales Professional, it offers unrestricted customisation of processes and entities – meaning you can tailor the solution to your exact needs.

It offers advanced sales features such as territories, business units, competitor tracking, sales goals, playbooks and forecasting.


Your primary reason to consider a new CRM system is to develop a solution that meets all your business needs without compromise. As well as adopting standard sales processes, you’d like to create custom entities to control data around concepts that are unique to your business or industry.

Though you may not need it day one, you may be interested in utilising other Dynamics 365 applications such as Customer Service, Field Service or Project Operations so that all your systems are under one roof.

Dynamics 365 Pricing Table

A detailed table lives here, but you can't see it in all its glory, I recommended twisting your device to see a full price comparison

Contact ManagementCustomer & Vendor Contacts OnlyYesYes
Account ManagementCustomer & Vendor Contacts OnlyYesYes
Lead Management-YesYes
Opportunity ManagementYesYesYes
Pipeline TrackingYesYesYes
Production ManagementYes (Inventory Module required)YesYes
Price ListsYes (Inventory Module required)YesYes
Task/Activity ManagementLimitedYesYes
Contact & Account HistoryLimitedYesYes
Marketing ListsLimitedYesYes
Sales Cycles & StagesLimited-Yes
Sales Campaigns--Yes
Sales Goals--Yes
Territory Management--Yes
Product Families & Relationships--Yes
Competitor Tracking--Yes
Sales Teams--Yes
Sales Playbooks--Yes
Embedded Intelligence--Yes
Business Units--Yes
Email TrackingLimitedYesYes
Calendar Appointments-YesYes
Task Tracking-YesYes
SharePoint Link-YesYes
Standard Power Bi App Available-YesYes
Mobile/Tablet app-YesYes
Business Central IntegrationNativeStandardStandard
Custom Integration-Yes (Development required)Yes (Development required)
Custom Entities-15Unlimited
Guided Process Flows-5Unlimited
Forms & ViewsStandard Only2 Per EntityUnlimited
Third Party App InstallsUnlimited10Unlimited
License RequiredD365 Business Central EssentialsD365 Sales Professional or D365 Sales Enterprise AttachD365 Sales Enterprise or D365 Sales Enterprise Attach
Team Member License AvailableYesYesYes
Additional Storage Space Per User--Yes - 250MB Database & 2 GB File Capacity
D365 Customer Voice Entitlement--2000 survey responses
PowerApps Entitlement--Unlimited
Upgrade Path-Yes - to Sales EnterpriseN/A
Bam Boom Cloud Implementation PacksRelationship Management Pack (as part of a new or existing BC Implementation)Sales Professional Implementation PacksContact Bam Boom Cloud

Want to find out more?

Want to have a chat about which option is best for your business? Click to get in touch, or arrange a call-back at a time that’s best for you.